Do you ever wonder why some artist’s work receives so much traffic while yours receives a bare trickle or none at all? Well, for starters, they could be driving a lot of traffic to their website via various promotions or social networking strategies or linking to it from other sites or already have a huge fan base. Or – They could be using Key Word Rich Titles and Tags and letting the search engines do the work for them.
Take a look at the painting below.

The actual name of this painting is ‘Sandcastle Fairy’. How many people will ever see this artwork if I simply title it ‘Sandcastle Fairy’? Since ‘Sandcastle’ is probably not a term that is highly searched in art work, the only keyword that has much power is ‘Fairy’. A search for Fairy could produce hundreds (if not thousands) of pages of fairy art or fairy related items and my painting will probably never be seen unless the viewer has lots and lots of time to spend browsing all those pages. Trust me – they probably won’t.
Let’s assume I want to sell an 8” by 10” matted print of this image. A better title might be:
Sandcastle FAIRY Moon Hummingbird Ocean Flower Lizard Faerie Fantasy 8×10 MATTED ART PRINT
This is an example of a Key Word Rich Title. (Granted – not all titles are this long so I may need to eliminate some of the keywords.) I have told the viewers that it is an 8×10 matted art print and supplied a variety of related keywords.
Now anyone searching for art, print, art print, matted, matted art print, 8×10, 8×10 matted art print, fairy, faerie, fantasy, hummingbird, ocean, flower, lizard, moon, or sandcastle may locate this artwork. I have significantly increased my chances of being found by the search engine.
The title does not have to be a proper sentence – it just needs to relate to the subject matter and be filled with appropriate key words. If you already have a large fan base searching for your work then include your artist’s name in the title as well, or at a minimum add it to the key word or tag list. You can add the actual name of the painting to your description.
Populate your key word or tag lists in the same manner. If you can add more key words than you included in your title do so. For example, a key word list for this image might be: art, artwork, painting, print, poster, fairy, faerie, fantasy, fairies, matted, girl, hummingbird, moon, ocean, beach, Hawaii, island, lizard, flower, plumeria, wings, sandcastle, pink, green. Include your name in the tag list as well. That way – when fans are searching for your work they have an easy way to find it.
You get the idea. Make your Titles and Tags Key Word Rich. It could make the difference between never being seen and selling more than you dared to dream.